UX — Inputs (Content inputs)
Content input is critical to successful user experiences because it informs what types of information are made available to your users, just be aware about content strategy is more about the way how we can present a certain kind of content according to the customer journey step and device used.
In the next below sections highlight content models, matrixes, and taxonomies, and the role each plays in the user experience design process. Note, not all the content is similar for al kinds of audiences.
Content input — Content models and content matrix
The content model and matrix help you to organize the content that is in your experience and prioritize it effectively according to the customer journey you’ve made.
A solid model also establishes any rules around the content (such as ensuring that the rotating carousel on the home page serves up five images with headlines, and is updated weekly). Again, this model needs to be enough flexible to be considered cross channel and device driven e.g., a user of mobile app with a small screen not necessarily needs to receive the information on the same format that a desktop user.
It can also enable personalization according to different variables for example, for people in Nebraska, serve up X content; for people in Tokyo, serve up Y content, because or content strategy will be mapped attending final users’ needs, and for sure people living on the other side of the worlds doesn’t have the same needs that a straight man in NYC.
A successful content model means that your users will get the right content in the right place at the right time in the right device. Keep it all the time at hand, your content is cross channel
Content Inputs — Taxonomy
Taxonomy is the science of figuring out how to organize and label information so that your users can find what they need, where they need to find it, and when they need it.
There’s out are many different examples about what taxonomy is, below just leave two of them:
- The manner by which information is organized in a library by author, title, subject, and so forth is an example of a taxonomy.
- Also, a grocery store is organized around a taxonomy: Meat > Beef > Steaks > Sirloin.
Taxonomy is critical to organizing information so that users can find it, it is critical for enabling search capabilities, whenever search functionality is present within an application or website.
Without a proper and robust taxonomy, your users may not be able to find what they need, and of course UX is full of issues and not good enough. Also remember, if a final user is using your channels (web/mobile) in long periods of time trying to find the information needed you’re investing in them with your infrastructure and networking. That’s the reason why you will create a taxonomy for them, reduce long visits into small ones.
